Insurance is always a profitable business.
The insurance company acts like a gambling house that make the rules and accepts a sum of money from the insured/assured; calculating that on probability and accept the bet that the specified risk will not occur during the period covered. Then the company wins.
For life insurance, the insured during the term placed his life as the bet. As long as he stays alive, he loses the premium he pays yearly.
And when the insured dies, his beneficiaries will benefit. In many cases, the insurance company will demand that claimants produce plenty of supporting documents in order to delay or reduce what is payable upon the death of the insured.
Insurance companies are often full of promises or good sales talk. Only after the occurrence and often after years of blindly trusting and paying premiums, just to discover if it is worth it!